Customer Relationship and Marketing Management
CRM – Customer Relationship Management
The most precious resource for any company is its customer base. The cost of winning new customers is high and the cost of losing a good customer can be even higher, so in today’s increasingly competitive market, retaining your customers, whilst delivering them a first class service, is essential.
Metalogic’s iMetalMarket Customer Relationship Management (CRM) system provides you with the tools for sharing the information your company needs to ensure that you effectively manage, and hence retain and satisfy, your customers.
CRM – Market Management
iMetalMarket is a first class tool to help manage sales activity for prospective clients, allowing your sales teams to build up a picture of your Prospect’s requirements, markets, personnel and activities.
Prospect contact information is recorded and made available for reference throughout the company to increase your chances of converting your Prospects to Customers.